<aside> ❄️ To use this template, first duplicate by clicking on the Duplicate button on the top right. Template by *Product5x. For more such templates, download them here.*

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🧘 Focus Area

Pick a focus area and define it in two sentences. Example: Diagnose drop-offs on the landing page.

🎯 Goal

Example: Decrease bounce rate by 50%

👩‍🎤 User Segments

Segment the traffic to your feature/product and list down all the sections you’d like to explore.

• User persona 1
• User persona 2

🦎 Exploratory Questions

Decide the questions you’d like to ask. Specify follow-up questions.

<aside> ❄️ Ice-breakers How is your day today? How was your weekend? Where do you live?

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1. User persona 1
   1. Tell me Top 3 things you do every day as a Product Manager.
      1. Tell me more…
   2. Tell me Top 5 things you find painful to do as a Product Manager.
      1. Why?
      2. How do you do it today?
   3. Q3
   4. Q4
2. User persona 2
   1. What comes to your mind when you think of Product5X?
      1. Why do you think that is?
   2. Tell me Top 3 things you like about Product5X.
   3. Tell me Top 5 things you do NOT like about Product5X.
      1. Tell me more…
   4. What would be that one thing that will make you go “WOW!” if you found it on Product5X?
      1. Tell me more…

💬 Responses

🧑🏽‍💻 Tasks

List all goals of your experiment.

🧪 Test Goals

⏳ Results

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