<aside> 📎 To use this template, first duplicate by clicking on the Duplicate button on the top right. Template by Product5x. For more PRD templates, download them here.

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🧩 Problem Statement

Define the problem statement in two sentences. Example: Average time to value i.e. adding an item into the cart is 10 minutes.

🎯 Goal

Example: Decrease time to value by 50%

👩‍🎤 User Personas

🛵 Current User Journey Flow

User Login → Dashboard → Selects a Category → Chooses a sub-category → Filters on properties → Relevant results load → Scrolls and/or Navigate across multiple pages → Finds an item to purchase

🤕 Pain Points

List down all the pain points that lead to the problem.

• Problem 1
• Problem 2
• Problem 3

💡 Ideas

🔮 Hypothesis

Pick the high-ranking feature and fill in for the tags based on your use case.

<aside> 💡 We believe <user_persona_name> will pay for <feature_name> by doing <action> because <value> matters to them.

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