<aside> 📎 To use this template, first duplicate by clicking on the Duplicate button on the top right. Template by Product5x. For more such templates, download them here.

</aside>

🧩 Problem Statement

List down the problem in 2-3 bullet points. Example

• Hotels leave you disconnected from the city and its culture
• No easy way exists to book a room with a local or become a host

🎯 Target Market

Identify your target market and create user persons. Some questions to get you started

• Who faces these challenges (from the problems you defined)
• What demography defines them?
• What are their needs?

👩‍🎤 User Personas

🤩 Solution

Define the solution for the problem in 1-2 sentences. Example: Develop a web platform where users can rent out their space to host travellers.

Product

🔮 Positioning Statement

Pick the high-ranking points and fill in for the tags based on your use case.

<aside> 💡 We believe <user_persona_name> will pay for <solution> by doing <action> because <value> matters to them.

</aside>

<aside> 💡 Unlike <current solution> our <solution> offer this <key differentiating factor> which matters to <user_persona_name>

</aside>