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Competitors List

The first step is to capture and list all the competitors that you can find. Categorise them into the following:

• Direct: Same customer group and solving same problem as you
• Indirect: Solving same problem, but in a different way
• Potential: Offering something to the same customer group
• Substitute: Customers can substitute their product for yours for solving the same core problem

🥊 Competitors

🧑‍🎤 Understanding Competition

Do this for your direct competitors, and can add indirect competitors as well (optional)

™️ Brand Analysis

🦸‍♀️ Your Product’s SWOT

💪 Strengths

🚪 Opportunities

🥀 Weaknesses

🛑 Threats

🎁 Feature Comparison

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