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Briefly describe the business or product on which the case study is based on.
Define the problem statement of this case study. Example: User activation metric in XYZ platform has dropped by 5%.
What is the business goal which is linked to this case study? Example: Increase user activation.
User Login → Dashboard → Selects a Category → Chooses a sub-category → Filters on properties → Relevant results load → Scrolls and/or Navigate across multiple pages → Finds an item to purchase
List down all the pain points that lead to the problem.