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🍊 About

Briefly describe the business or product on which the case study is based on.

🧩 Problem Statement

Define the problem statement of this case study. Example: User activation metric in XYZ platform has dropped by 5%.

🎯 Business Goal

What is the business goal which is linked to this case study? Example: Increase user activation.

👩‍🎤 User Personas

🛵 Current User Journey Flow

User Login → Dashboard → Selects a Category → Chooses a sub-category → Filters on properties → Relevant results load → Scrolls and/or Navigate across multiple pages → Finds an item to purchase

🤕 Pain Points

List down all the pain points that lead to the problem.

Understanding Competition

🥊 Competitors

🦸‍♀️ SWOT

đź’Ş Strengths

🚪 Opportunities

🥀 Weaknesses

🛑 Threats